For the majority of today, I’ve been working on my first book. While excited, I know this will be a large undertaking for someone like me (a busy pest professional with limited free time).
The working title is “P.C. Responses For P.C. Concerns – The Politically Correct Response Guide for Pest Control Questions and Objections”.
It will basically be a “How To” guide to help Pest Management Professionals properly address the questions, objections, and concerns of current and potential customers. Examples of some of the topics touched on are:
- How to address questions about pesticide safety
- Dealing with customers concerned about weather forecasts
- Convincing customers that, when it comes to pesticides, less is more
- Addressing a customer’s sanitation issues
While I feel well qualified to write such an offering, I’ll most likely seek the input of other (more accomplished) industry professionals to assist with the project. I’ll do this to help with the marketing of the book.
I have two reasons for writing the book, one is selfish, the other self-less (well…after further thought, maybe it’s not as self-less as I would have wished).
First, being a published author can create a higher level of credibility. I have a pretty good resume, but there’s no such thing as too many accolades. Penning a well-received industry related book definitely can’t hurt matters, right?
My second, and more noble cause, is to assist industry peers in saying the right things at the right times. Too often, I hear PCOs answer pest control related questions in a less than optimal manner. If I can somehow improve the professionalism of others, I’ll have given back to an industry that has given me so much. In a nutshell, giving back will make me feel better about myself. I guess, in a way, that’s a fairly selfish reason as well.
Either way, I’m motivated to complete this project by years end. Check back for updates!